Esteban González Marulanda
Brand Manager | Trade Marketing | Category Development | Clients Development| B2B | B2C | Shopper | Business plan | Sales Optimization| Brilliant Execution| Google Ads | Facebook Ads |
Medellín - Colombia
Idiomas
Español / Nativo
Inglés / Avanzado C1
Sobre mí
Idiomas
Español / Nativo
Inglés / Avanzado C1
Experiencia
Brand Manager
Dislicores
enero 2022 / Actualmente
Responsible for: • Design, execute and supervise the strategy of the Spirits category in each of the channels through the creation of trade marketing, marketing and commercial plans, in order to cons Ver más
Sales Capabilities Manager
Dislicores
febrero 2021 / abril 2022
Responsible for: • Design and Implement the annual training program, ensuring apprehension of the new persuasive sales methodology (Dislicores Way of Selling). • Evaluate and Develop the skills of t Ver más
Customer Marketing Director
Dislicores
octubre 2019 / febrero 2021
Responsible for: • Execute and measure the brand plan and the promotional/commercial calendar of the company through the implementation of Trade Marketing activities and execution of the sales driver Ver más
Cycle Planner Manager
Diageo - Colombia
julio 2018 / octubre 2019
Responsible for: • Guaranteeing the integration of the global marketing and sales strategy in the different channels, ensuring the adaptation of the global guidelines of each of the brands to the Col Ver más
Estudios
Universidad EAFIT
Mercadeo
Universidad de Medellín
Administración y gestión de empresas, general
Universidad de Antioquia
Ingeniería industrial
Mis habilidades
Sobre mí
Experiencia
Brand Manager
Dislicores
enero 2022 / Actualmente
Responsible for: • Design, execute and supervise the strategy of the Spirits category in each of the channels through the creation of trade marketing, marketing and commercial plans, in order to cons Ver más
Sales Capabilities Manager
Dislicores
febrero 2021 / abril 2022
Responsible for: • Design and Implement the annual training program, ensuring apprehension of the new persuasive sales methodology (Dislicores Way of Selling). • Evaluate and Develop the skills of t Ver más
Customer Marketing Director
Dislicores
octubre 2019 / febrero 2021
Responsible for: • Execute and measure the brand plan and the promotional/commercial calendar of the company through the implementation of Trade Marketing activities and execution of the sales driver Ver más
Cycle Planner Manager
Diageo - Colombia
julio 2018 / octubre 2019
Responsible for: • Guaranteeing the integration of the global marketing and sales strategy in the different channels, ensuring the adaptation of the global guidelines of each of the brands to the Col Ver más
Estudios
Universidad EAFIT
Mercadeo
Universidad de Medellín
Administración y gestión de empresas, general
Universidad de Antioquia
Ingeniería industrial
Mis habilidades
