We are looking for a Growth rockstar Director to lead the acquisition and retention team. In this position, you will lead the performance, retention and engagement team, ensuring the drive optimization for customer acquisition from the very top of the funnel, until registration, and will also manage our organic acquisition, focused on SEO.
Reports To
Chief Marketing Officer
Who You Are
Failure to meet any of the following required qualifications could result in an automatic rejection.
- Proven English fluency.
- 10+ years of experience leading performance efforts focused on Latin America (digital,TV, print, etc.)
- Deep knowledge of digital media optimization and the capability to lead media planning efforts
- Ability to drive collaboration with data science teams to build models that drive paid media efficiency
- Comfortable in working in high-growth environments, OKRs-driven, with full independence
- Proficient English level the activation planning and execution for our paid media channels, to drive awareness and user registration for our Bitso products.
What You Will Do
- Own the activation and retention planning and execution for our paid media channels, to drive awareness and user registration for our Bitso products.
- Ability to build a team focused on delivering continuous media optimization (online and offline).
- Full Funnel media planning experience, financial sector expertise are a plus.
- Ability to work closely with other marketing leads (field marketing, creative studio and mkt ops) to craft and deliver OKRs.
- Bring a deep understanding of optimization best practices such as A/B testing to work closely with the data science team to conduct experiments, evaluate results, and build new features to improve the conversion funnel.
Your Team
Acquisition and Retention Team.
Who We Are
With over 8 million users, Bitso is the leading cryptocurrency platform in Latin America. We are developing the cryptocurrency ecosystem in the region and enabling financial inclusion. We believe crypto is the future of finance, and we’re committed to making it useful by providing equal access to safe and intuitive financial products.
When we hire people for our team, we specifically test for the following traits in addition to our cultural values:
- Mission-Driven: We seek individuals who are passionate about crypto and Bitso’s mission and resilient in facing industry challenges
- High Sense of Urgency: We prioritize candidates who demonstrate a high sense of urgency and responsibility.
- Exceptional Hard Skills: We seek individuals who possess exceptional skills in their respective fields, with no room for mediocrity.
- Self-Management: We look for individuals who can independently manage their work, career, and professional development.
Compensation & Benefits
At Bitso, you are taking the front seat on the edge of crypto innovation, creating the next generation of crypto-powered products.
So for those willing to commit, adapt and pioneer the most important change of the century we offer:
- Me Time program, including unlimited paid time off.
- Remote-first work environment.
- Employee Stock Option program.
- Zero trading fees through our Bitso Alpha app.
- Extended Family Leave Policy: all birthing parents, non-birthing parents and adopting parents are eligible for a 4-months leave.
- Premium health, dental and life insurances in Mexico, Gibraltar, Colombia, USA, Brazil and Argentina.
- Volunteering days.
- Monthly stipend for gym memberships, relaxation activities, sports equipment, cooking classes, books, entertainment and more.
Want to leave an undoubtedly legacy with us? Fasten your seatbelt and join this spaceship, where you will find exponential growth and the opportunity to thrive!
- These are the applicable requisites, although equivalent competencies in any of the above will also be considered.
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