Digital Marketing & Web Development

We are seeking a highly proactive Virtual Assistant with strong skills in Web Development and Digital Marketing. The ideal candidate is detail-oriented, creative, and capable of managing multiple digital tasks with minimal supervision. This role requires a combination of CMS web development, Google Ads management, and social media support.

Key Responsibilities

1. Web Development in CMS

• Build, update, and maintain websites using CMS platforms (WordPress, Webflow, Shopify, or similar).

• Create new pages following branding and UX best practices.

• Update site layouts, content, images, and media.

• Ensure mobile responsiveness and browser compatibility.

• Implement basic on-page SEO (titles, meta descriptions, alt text, internal links).

• Troubleshoot minor technical issues within the CMS.

• Coordinate with the team to implement new features or improvements.

2. Google Ads Management

• Create, manage, and optimize Google Ads campaigns.

• Perform keyword research and build effective ad groups.

• Monitor daily performance and make optimization recommendations.

• Improve CPC, CTR, Quality Score, and overall campaign ROI.

• Set up and refine audience targeting strategies.

• Provide weekly performance reports on results, leads, and ad spend.

3. Social Media Content & Digital Marketing Support

• Produce high-quality content for Facebook and Instagram (reels, stories, graphics, captions).

• Plan and schedule weekly content across platforms.

• Research trends, hashtags, and competitor content.

• Maintain consistent brand voice and visual identity.

• Assist with basic Canva or design-related tasks.

• Contribute creative ideas to enhance engagement and reach.

4. General Support & Communication

• Maintain clear, timely communication with the team.

• Work independently while managing deadlines and weekly deliverables.

• Provide creative suggestions and support digital initiatives.

• Assist with basic IT-related or technical tasks as needed.

Qualifications

• Experience building websites in CMS platforms (WordPress, Webflow, Shopify, or similar).

• Hands-on experience managing Google Ads campaigns.

• Strong understanding of digital marketing fundamentals.

• Ability to create social media content (graphics, reels, stories).

• Basic knowledge of Canva or graphic design tools.

• Strong attention to detail and ability to work independently.

• Good communication skills in English.

• Experience in IT or technology-related tasks is a plus.

Soft Skills

• Proactive and self-managed.

• Creative thinker with problem-solving abilities.

• Organized, structured, and consistent in weekly outputs.

• Ability to work in a fast-paced, digital environment.