Senior Sales Development Associate

Own outbound supplier acquisition and help build the outreach engine that drives early growth. This person will be responsible for sourcing, contacting, qualifying, and converting suppliers into paid platform membership. The role is hands on and execution focused, but also includes process development, reporting discipline, and messaging experimentation.

You will work directly with the founder and core team to refine positioning, build outreach strategy, and develop a repeatable playbook that can scale as the business grows.

Key Responsibilities

Supplier acquisition and outbound execution

Conduct outbound outreach to industrial suppliers via phone, email, and LinkedIn

Run structured daily outreach and follow up sequences to qualified supplier lists

Schedule and conduct discovery calls with supplier decision makers and guide them through the membership offer

Convert early stage suppliers into founding member and early adopter plans

Partner with leadership to manage a controlled ramp that prioritizes quality onboarding and feedback over volume in the first months

Outreach strategy and messaging development

Collaborate with the founder to refine positioning, objection handling, and call scripts

Test multiple outreach approaches including call first campaigns, email sequences, and founder led video messaging

Develop and iterate email templates, voicemail scripts, follow up cadences, and nurture sequences

Capture structured insights from supplier conversations to improve messaging and inform product evolution

CRM ownership and reporting discipline

Own pipeline management and activity tracking in the clients CRM

Track outreach volume, conversion rates, meeting rates, close rates, and supplier feedback themes

Ensure clean CRM data and consistent reporting so leadership can accurately evaluate performance and ROI

Use assigned tracking URLs, UTM parameters, and other attribution tools to measure supplier acquisition by channel and rep

Systems and tooling buildout

Help recommend and implement outbound tooling such as dialing systems, lead enrichment, and email sequencing tools

Support process documentation and workflow setup so future team members can ramp quickly

Work closely with leadership to determine what should remain manual early on and what should be automated as volume increases

Qualifications

3 to 6 plus years of outbound sales or SDR leadership experience in B2B environments

Strong cold calling ability and comfort speaking with owners and operators at small to mid sized industrial companies

Experience managing outbound workflows and pipeline activity in HubSpot or a comparable CRM

Strong process orientation and ability to build structure from scratch

Excellent written and spoken English with strong phone presence

Highly organized, consistent follow through, and able to operate independently in a startup environment

Preferred Qualifications

Experience selling memberships, subscriptions, or SaaS solutions

Experience working in industrial sectors such as manufacturing, distribution, supply chain, or industrial services

Comfort working in an early stage environment where messaging and process must be continuously tested and refined

Familiarity with outbound tools such as Apollo, Outreach, Salesloft, Aircall, or similar systems

Success Metrics

Supplier sign ups per month with controlled ramp expectations early

Conversion rate from outreach to scheduled call to closed supplier membership

Quality of CRM tracking and consistency of reporting

Effectiveness of messaging, measured by response and meeting rates

Ability to create a repeatable outbound playbook that enables the company to scale the sales function